Shopping on line can be easy, simple and save you lots of money. It can also take a lot of your time, frustrate you, and result in unwanted purchases. Now the same can be said for regular high street shopping, but with the vast opportunity presented by the Internet it will pay you to spend a few minutes reading this and understanding how to better optimize your Shopping Mall shopping experience:
1. Compare - without doubt the biggest advantage that the Shopping Mall offers shoppers today is the ability to compare thousands of Shopping Mall at a time. This is a great thing, but not necessarily all the time! Too much can be daunting at times so take advantage of the great comparison sites and where possible let them do the hard work for you.
2. Research - if it has been said it will be on the internet. Ignorance is no longer a justifiable reason for buying the wrong thing. Take the time to research in detail everything that you could possible want to know about
3. Testimonials - don't know anybody that has bought a Shopping Mall? Wrong! If the Shopping Mall is good the internet will let you know. Use the Internet as a friend and get testimonials before you buy.
4. Questions - Got a question about Shopping Mall then search the Forums, FAQ's, Blogs etc. Don't be afraid to ask .....
5. Reputation - Never heard of the company selling Shopping Mall? Don't worry, no reason why you should know every company in the world, but you know someone that does! Use the internet to find out what people are saying about Shopping Mall and build up a picture of their reputation for sales, returns, customer service, delivery etc.
6. Returns - still worried that even after all of the above your Shopping Mall wont be what you want? Check out the returns policy. There is so much competition now that someone, somewhere is bound to offer the terms that you are comfortable with.
7. Feedback - happy with your Shopping Mall then let people know, after all you are depending on others people input in your buying decision, so why not give a little back.
8. Security - check for the yellow padlock on the Shopping Mall site before you buy, and the s after http:/ /i.e. https:// = a secure site
9. Contact - got a question about Shopping Mall, or want to leave a comment then check out the sites contact page. Reputable companies have them and respond.
10. Payment - ready to pay for your Shopping Mall, then use your credit card or PayPal! Be aware of companies that don't accept them, there may be genuine reasons but given the huge amount of choice you have when buying online there is no reason at all not to buy via credit card or PayPal.
is the city's largest shopping center in
San Diego, California.
A
shopping mall or
shopping center is a building or set of buildings that contain a variety of
retail units, with interconnecting
walkways enabling visitors to easily walk from unit to unit.
Strip malls have developed since the 1920s, corresponding to the rise of
suburban living in the United States after World War II. As such, the strip mall development has been the subject of the same criticisms leveled against
suburbanisation and suburban sprawl in general. In the United Kingdom these are called
retail parks or
Retail park.
Regional differences
's largest shopping mall.
In most of the world the term
shopping centre is used, especially in Europe and Australasia; however
shopping mall is also used, predominantly in North America, but also to a large extent in AsiaUrban Geography: A Global Perspective By Michael Pacione.
Shopping precinct and
shopping arcade are also used. In
North America, the term
shopping mall is usually applied to enclosed retail structures (and may be abbreviated to simply
mall) while
shopping centre usually refers to open-air retail complexes.
Malls in Ireland, pronounced "maills", are typically very small shopping centers placed in the center of town. They average about twenty years in age, with a mix of local shops and chain stores. These malls do not have shops found in the high street or modern shopping centers.
History
in St Petersburg., Turkey
Isfahan (city)'s Bazaar of Isfahan, which is largely covered, dates from the 10th century A.D. The 10 kilometer long covered Tehran's Grand Bazaar also has a long history. The
The Grand Bazaar, Istanbul of
Istanbul was built in 15th century and is still one of the largest covered markets in the world with more than 58 streets and 4000 shops. The Oxford Covered Market in
Oxford,
England was officially opened on 1 November 1774 and still runs today.
The Burlington Arcade in London was opened in 1819. Westminster Arcade in
Providence, Rhode Island introduced the concept to the United States in 1828. The
Galleria Vittorio Emanuele II in
Milan,
Italy followed in the 1860s and is closer to large modern malls in spaciousness. Other large cities created arcades and shopping centres in the late
19th century and early
20th century, including the Cleveland Arcade and State Universal Store in
Moscow in 1890. Early shopping centers designed for the automobile include
Market Square, Lake Forest, Illinois (1916) and Country Club Plaza, Kansas City, Missouri (1924).
In the mid-20th century, with the rise of the
suburb and automobile culture in the United States, a new style of shopping centre was created away from downtown.
First mall in the United States
The Lake View Store was the very first modern indoor mall built in the United States. It was planned in 1913, built in 1915, and held its grand opening on
July 20, 1916. The architect was Dean & Dean from Chicago and the building contractor was George H. Lounsberry from Duluth.
The mall is located in the U.S. Steel company town of Morgan Park in the city of Duluth, Minnesota. The building is two-stories with a full basement and shops were originally located on all three levels. All of the stores were located within the interior of the mall with some shops being accessable from both inside and out.
The Duluth News-Tribune said that the "Lake View Store is the most modern store in Duluth" and "Every business concern in Morgan Park will be housed in a commodious building about 200 feet long and 100 feet wide".
This innovative mall appeared in the November 1916 issue of The Minnesotan and the June 1918 issue of American Architect.
The mall's original business hours were Monday through Saturday from 9:00 AM to 6:00 PM. It was estimated that 10,000 people toured the mall on it's openenig day.
The first floor had a pharmacy and a department store with groceries, a butcher shop, clothing, hardware, furniture, and a general store.
The second floor had a bank, dentist office, barber shop, hair salon, hat shop, billiard room, and auditorium.
The basement had a shoe store and an ice making plant which made eight tons of ice per day for the mall and for Morgan Park residents.
The mall building and the department store were owned and operated by U.S. Steel, however the pharmacy, bank, barber shop, hair salon, and dentist were among the privately run businesses.
In 1929, the Lake View Store won first place in the United States and third place in the world out of 11,672 entries, for it's creative window display.
The 1935 Duluth City Directory lists the following businesses in the Lake View Store: Lake View Lodge, Morgan Park Company Real Estate, Lake View Department Store, Morgan Park Market, Dahl Barber Shop, Doctors Ryan & Elias, Schaefer Dentistry, Gjessing Tailor Shop, Tahtinen Shoe Rebuilder, and Park Pharmacy.
The interior of the mall was later remodeled so that each store was only accessible from the outside. This allowed for more room on the second floor which originally had a balcony and walkway that ran most of the length of the building. The mall still exists today and houses a post office, hair salon, screen printing company, offices, and apartments.
Sources & Further Reading:
Duluth News-Tribune (01-04-1916); Duluth News-Tribune (07-19-1916); Duluth News-Tribune (07-20-1916); Duluth News-Tribune (07-21-1916); The Minnesotan (November 1916); American Architect Vol. 113 (June 1918); Morgan Park Bulletin Vol. 2 No. 26 (04-24-1919); Duluth Herald (09-20-1929); Minneapolis Star Tribune (02-28-1972); Duluth Sketches of the Past (1976)Arnold Alanen; Morgan Park Continuity And Change In A Company Town (1992) Anedith Nash & Robert Silberman
Early shopping centers
The first shopping center in the United States was
Country Club Plaza, which opened in 1924 in
Kansas City, Missouri. The concept of the fully-enclosed mall was pioneered by the
Austrian-born architect Victor Gruen. The new generation, that were evntually called malls, included Northgate Mall (Seattle), built in north
Seattle, Washington,
USA in 1950, Victor Gruen's Northland Center (Michigan), the first fully enclosed mall, built near Detroit, Michigan, USA in 1954, and the
Southdale Center, which opened in the
Minneapolis-St. Paul suburb of Edina, Minnesota,
USA in
1956. In the United Kingdom, Chrisp Street Market was the first pedestrian shopping area built with a road at the shop fronts.
The title of the largest enclosed shopping mall remains with the West Edmonton Mall in
Edmonton, Alberta, Canada since 1986. West Edmonton Mall is listed in the
Guinness World Records for the "largest shopping centre in the world" and "world's largest parking lot".
One of the world's largest shopping complexes at one location is the two-mall agglomeration of the
Plaza at King of Prussia and the
Court at King of Prussia in the
Philadelphia suburb of King of Prussia, Pennsylvania,
USA. The King of Prussia mall has the most shopping per square foot in the US. The most visited shopping mall in the world and largest mall in the United States is the
Mall of America, located near the
Minneapolis-St. Paul in Bloomington, Minnesota,
USA. However, several Asian malls are advertised as having more visitors, including Taman Anggrek Mal, Kelapa Gading Mall and Megamal Pluit, all in
Jakarta-Indonesia,
Berjaya Times Square in Malaysia and SM Megamall in the Philippines.
Beijing's (Peking) Golden Resources Mall, opened in October 2004, is the world's second largest mall, at 600,000 m² (approximately 6 million square ft). Berjaya Times Square in Kuala Lumpur, Malaysia, is advertised at . SM Mall of Asia in the Philippines, opened in May 2006, is the world's third largest at of gross floor area. The Mall of Arabia inside Dubailand in
Dubai,
United Arab Emirates, which will open in
2008, will become the largest mall in the world, at .
" of
Sydney is Australia's busiest shopping precinct. This mall has eight retail centres and more than 600 speciality stores, within two city blocks.
A mall can refer to a shopping mall, which is a place where a collection of
Retailing#Shops and Stores all adjoin a pedestrian area, or an exclusively pedestrian street, that allows shoppers to walk without interference from vehicle traffic.
Mall is generally used in North America and Australasia to refer to a large shopping area usually composed of a single building which contains multiple shops, usually "anchored" by one or more department stores surrounded by a parking lot, while the term
arcade is more often used, especially in
UK, to refer to a narrow pedestrian-only street, often covered or between closely spaced buildings (see town centre). A larger, often only partly covered but exclusively pedestrian shopping area is in Britain also termed a
shopping precinct or
pedestrian precinct. The majority of British shopping centres are in town centres, usually inserted into old shopping districts, and surrounding by subsidiary open air shopping streets. A number of large out-of-town "regional malls" such as
Meadowhall, Sheffield and the Trafford Centre,
Manchester were built in the 1980s and 1990s, but there are only ten of them or so and current planning regulations prohibit the construction of any more. Out-of-town shopping developments in the UK are now focused on retail parks, which consist of groups of warehouse style shops with individual entrances from outdoors. Planning policy prioritizes the development of existing town centres, although with patchy success.
Classes of malls
in Buenos Aires.
In many cases, regional and super-regional malls exist as parts of large superstructures which often also include office space, residential space, amusement parks and so forth. This trend can be seen in the construction and design of many modern supermalls such as Cevahir Mall in Turkey. The International Council of Shopping Centers' 1999 definitions International Council of Shopping Centers Shopping Center Definitions. Information Accurate as of 1999. were not restricted to shopping centers in any particular country, but later editions were made specific to the U.S. with a separate set for Europe.
Regional malls
A
regional mall is, per the International Council of Shopping Centers, in the United States, a shopping mall which is designed to service a larger area than a conventional shopping mall. As such, it is typically larger with to gross leasable area with at least 2 anchors International Council of Shopping Centers Shopping Center Definitions for the U.S. Information accurate as of 2004. Retrieved Feb 20, 2007. and offers a wider selection of stores. Given their wider service area, these malls tend to have higher-end stores that need a larger area in order for their services to be profitable. Regional malls are also found as tourist attractions in vacation areas.
Super-regional malls
A
super-regional mall is, per the ICSC, in the U.S. a shopping mall with over of gross leasable area, and which serves as the dominant shopping venue for the region in which it located.
Outlet malls
An outlet mall (or outlet centre) is a type of shopping mall in which manufacturers sell their products directly to the public through their own stores. Other stores in outlet malls are operated by retailers selling returned goods and discontinued products, often at heavily reduced prices. Outlet stores were found as early as 1936, but the first multi-outlet mall, Vanity Fair, located in Reading, PA didn't open until 1974. Belz Enterprises opened the first enclosed factory outlet mall in 1979, in Lakeland, TN, near Memphis, TN . University of San Diego webpage Retrived June 1, 2007
Components
Food court
in Arlington, Virginia.A shopping mall food court consists of shops stalls offering different cuisines. At a typical food court, meals are ordered at one of the shops then carried to a common dining area, which is normally a plaza contiguous with the counters of the multiple food vendors.Food court. (n.d.). The American Heritage® Dictionary of the English Language, Fourth Edition. Retrieved May 22, 2007, from Answers.com Web site: http://www.answers.com/topic/food-court
Department stores
When the shopping mall format was developed by
Victor Gruen in the mid-
1950s, signing larger department stores was necessary for the financial stability of the projects, and to draw retail traffic that would result in visits to the smaller stores in the mall as well. These larger stores are termed
anchor store or draw tenant. Anchors generally have their rents heavily discounted, and may even receive cash inducements from the mall to remain open. In physical configuration, anchor stores are normally located as far from each other as possible to maximize the amount of traffic from one anchor to another.
Dead malls and new trends
In the U.S, as more modern facilities are built, many early malls have become largely abandoned, due to decreased traffic and tenancy. These "dead malls" have failed to attract new business and often sit unused for many years until restored or demolished. Interesting examples of
architecture and
urban design, these structures often attract people who explore and photograph them. This phenomenon of dead and dying malls is examined in detail by the website Deadmalls.com, which hosts many such photographs, as well as historical accounts. Until the mid-1990s, the trend was to build enclosed malls and to renovate older outdoor malls into enclosed ones. Such malls had advantages such as temperature control. Since then, the trend has turned and it is once again fashionable to build open-air malls. Some enclosed malls have been opened up, such as the
Sherman Oaks Galleria. In addition, some malls, when replacing an empty anchor location, have replaced the former anchor store building with the more modern outdoor design, leaving the remainder of the indoor mall intact, such as the
Del Amo Fashion Center in Torrance, California.
, near
Bristol, England. Escalators connect the upper and lower levels.
In parts of
Canada, it is now rare for new shopping malls to be built, as outdoor outlet malls or
big box shopping areas known as
power centres are now favored, although the traditional enclosed shopping mall is still in demand by those seeking weather-protected, all-under-one-roof shopping. In addition the enclosed interconnections between downtown multi story shopping malls continue to grow in the
Underground city, Montreal of Montreal (32 kilometres of passageway), the
PATH (Toronto) system of
Toronto (27 km of passageway) and the +15 system of
Calgary (16 km of overhead passageway).
Shopping property management firms
A shopping property management firms is a company that specializes in owning and managing shopping malls. Most shopping property management firms own at least 20 malls, often specializing in one area. Some shopping property management firms use a similar naming scheme for most of their malls, for example
Mills Corporation puts "Mills" in most of their mall names.
Legal issues
One controversial aspect of malls has been their effective displacement of traditional
main streets. Many consumers prefer malls, with their spacious parking garages, entertaining environments, and private security guards, over downtown, which often suffers from limited parking, poor maintenance, and limited police coverage.
In response, a few jurisdictions, notably
California, have expanded the right of freedom of speech to ensure that speakers will be able to reach consumers who prefer to shop within the boundaries of privately owned malls.Judd, Dennis R. (1995) "The Rise of the New Walled Cities" in Liggett, Helen and Perr, David C. (eds.), Spatial Practices, Sage, Thousand Oaks, pp. 144-168. See
Pruneyard Shopping Center.
See also
Types of shopping facilities
Planning concepts
References
- Hardwick, M. Jeffrey. Gruen biography2004. Mall Maker: Victor Gruen, Architect of an American Dream. University of Pennsylvania Press (ISBN 0-8122-3762-5) .
- Ngo-Viet, Nam Son. 2002. The Integration of the Suburban Shopping Center with its Surroundings: Redmond Town Center. Seattle: University of Washington.
External links
- Academic Shopping Mall studies site
- History of the Shopping Mall
- International Council of Shopping Centers (ICSC)
- Photography project on the largest American shopping malls
is the city's largest shopping center in San Diego, California.
A
shopping mall or
shopping center is a building or set of buildings that contain a variety of retail units, with interconnecting
walkways enabling visitors to easily walk from unit to unit.
Strip malls have developed since the 1920s, corresponding to the rise of suburban living in the
United States after
World War II. As such, the strip mall development has been the subject of the same criticisms leveled against
suburbanisation and suburban sprawl in general. In the
United Kingdom these are called
retail parks or
Retail park.
Regional differences
's largest shopping mall.
In most of the world the term
shopping centre is used, especially in Europe and Australasia; however
shopping mall is also used, predominantly in North America, but also to a large extent in AsiaUrban Geography: A Global Perspective By Michael Pacione.
Shopping precinct and
shopping arcade are also used. In
North America, the term
shopping mall is usually applied to enclosed retail structures (and may be abbreviated to simply
mall) while
shopping centre usually refers to open-air retail complexes.
Malls in Ireland, pronounced "maills", are typically very small shopping centers placed in the center of town. They average about twenty years in age, with a mix of local shops and chain stores. These malls do not have shops found in the high street or modern shopping centers.
History
in St Petersburg., Turkey
Isfahan (city)'s Bazaar of Isfahan, which is largely covered, dates from the 10th century A.D. The 10 kilometer long covered
Tehran's Grand Bazaar also has a long history. The The Grand Bazaar, Istanbul of
Istanbul was built in 15th century and is still one of the largest covered markets in the world with more than 58 streets and 4000 shops. The
Oxford Covered Market in
Oxford,
England was officially opened on 1 November 1774 and still runs today.
The Burlington Arcade in London was opened in 1819.
Westminster Arcade in Providence, Rhode Island introduced the concept to the United States in 1828. The Galleria Vittorio Emanuele II in Milan,
Italy followed in the 1860s and is closer to large modern malls in spaciousness. Other large cities created arcades and shopping centres in the late 19th century and early 20th century, including the
Cleveland Arcade and State Universal Store in
Moscow in 1890. Early shopping centers designed for the automobile include
Market Square, Lake Forest, Illinois (1916) and Country Club Plaza,
Kansas City, Missouri (1924).
In the mid-20th century, with the rise of the suburb and automobile culture in the United States, a new style of shopping centre was created away from downtown.
First mall in the United States
The Lake View Store was the very first modern indoor mall built in the United States. It was planned in 1913, built in 1915, and held its grand opening on July 20, 1916. The architect was Dean & Dean from Chicago and the building contractor was George H. Lounsberry from Duluth.
The mall is located in the U.S. Steel company town of Morgan Park in the city of Duluth, Minnesota. The building is two-stories with a full basement and shops were originally located on all three levels. All of the stores were located within the interior of the mall with some shops being accessable from both inside and out.
The Duluth News-Tribune said that the "Lake View Store is the most modern store in Duluth" and "Every business concern in Morgan Park will be housed in a commodious building about 200 feet long and 100 feet wide".
This innovative mall appeared in the November 1916 issue of The Minnesotan and the June 1918 issue of American Architect.
The mall's original business hours were Monday through Saturday from 9:00 AM to 6:00 PM. It was estimated that 10,000 people toured the mall on it's openenig day.
The first floor had a pharmacy and a department store with groceries, a butcher shop, clothing, hardware, furniture, and a general store.
The second floor had a bank, dentist office, barber shop, hair salon, hat shop, billiard room, and auditorium.
The basement had a shoe store and an ice making plant which made eight tons of ice per day for the mall and for Morgan Park residents.
The mall building and the department store were owned and operated by U.S. Steel, however the pharmacy, bank, barber shop, hair salon, and dentist were among the privately run businesses.
In 1929, the Lake View Store won first place in the United States and third place in the world out of 11,672 entries, for it's creative window display.
The 1935 Duluth City Directory lists the following businesses in the Lake View Store: Lake View Lodge, Morgan Park Company Real Estate, Lake View Department Store, Morgan Park Market, Dahl Barber Shop, Doctors Ryan & Elias, Schaefer Dentistry, Gjessing Tailor Shop, Tahtinen Shoe Rebuilder, and Park Pharmacy.
The interior of the mall was later remodeled so that each store was only accessible from the outside. This allowed for more room on the second floor which originally had a balcony and walkway that ran most of the length of the building. The mall still exists today and houses a post office, hair salon, screen printing company, offices, and apartments.
Sources & Further Reading:
Duluth News-Tribune (01-04-1916); Duluth News-Tribune (07-19-1916); Duluth News-Tribune (07-20-1916); Duluth News-Tribune (07-21-1916); The Minnesotan (November 1916); American Architect Vol. 113 (June 1918); Morgan Park Bulletin Vol. 2 No. 26 (04-24-1919); Duluth Herald (09-20-1929); Minneapolis Star Tribune (02-28-1972); Duluth Sketches of the Past (1976)Arnold Alanen; Morgan Park Continuity And Change In A Company Town (1992) Anedith Nash & Robert Silberman
Early shopping centers
The first shopping center in the United States was Country Club Plaza, which opened in 1924 in
Kansas City, Missouri. The concept of the fully-enclosed mall was pioneered by the Austrian-born architect Victor Gruen. The new generation, that were evntually called malls, included Northgate Mall (Seattle), built in north
Seattle, Washington,
USA in 1950, Victor Gruen's Northland Center (Michigan), the first fully enclosed mall, built near Detroit, Michigan, USA in
1954, and the Southdale Center, which opened in the
Minneapolis-St. Paul suburb of
Edina, Minnesota, USA in 1956. In the
United Kingdom, Chrisp Street Market was the first pedestrian shopping area built with a road at the shop fronts.
The title of the largest enclosed shopping mall remains with the West Edmonton Mall in Edmonton, Alberta, Canada since 1986. West Edmonton Mall is listed in the Guinness World Records for the "largest shopping centre in the world" and "world's largest parking lot".
One of the world's largest shopping complexes at one location is the two-mall agglomeration of the Plaza at King of Prussia and the Court at King of Prussia in the Philadelphia suburb of King of Prussia, Pennsylvania, USA. The King of Prussia mall has the most shopping per square foot in the US. The most visited shopping mall in the world and largest mall in the United States is the
Mall of America, located near the
Minneapolis-St. Paul in
Bloomington, Minnesota,
USA. However, several Asian malls are advertised as having more visitors, including Taman Anggrek Mal,
Kelapa Gading Mall and Megamal Pluit, all in
Jakarta-Indonesia, Berjaya Times Square in Malaysia and
SM Megamall in the Philippines.
Beijing's (Peking)
Golden Resources Mall, opened in October 2004, is the world's second largest mall, at 600,000 m² (approximately 6 million square ft). Berjaya Times Square in
Kuala Lumpur, Malaysia, is advertised at . SM Mall of Asia in the Philippines, opened in May 2006, is the world's third largest at of gross floor area. The Mall of Arabia inside Dubailand in
Dubai, United Arab Emirates, which will open in
2008, will become the largest mall in the world, at .
" of
Sydney is
Australia's busiest shopping precinct. This mall has eight retail centres and more than 600 speciality stores, within two city blocks.
A mall can refer to a shopping mall, which is a place where a collection of Retailing#Shops and Stores all adjoin a pedestrian area, or an exclusively pedestrian street, that allows shoppers to walk without interference from vehicle traffic.
Mall is generally used in
North America and Australasia to refer to a large shopping area usually composed of a single building which contains multiple shops, usually "anchored" by one or more department stores surrounded by a parking lot, while the term
arcade is more often used, especially in UK, to refer to a narrow pedestrian-only street, often covered or between closely spaced buildings (see town centre). A larger, often only partly covered but exclusively pedestrian shopping area is in Britain also termed a
shopping precinct or
pedestrian precinct. The majority of British shopping centres are in town centres, usually inserted into old shopping districts, and surrounding by subsidiary open air shopping streets. A number of large out-of-town "regional malls" such as Meadowhall, Sheffield and the
Trafford Centre, Manchester were built in the 1980s and 1990s, but there are only ten of them or so and current planning regulations prohibit the construction of any more. Out-of-town shopping developments in the UK are now focused on retail parks, which consist of groups of warehouse style shops with individual entrances from outdoors. Planning policy prioritizes the development of existing town centres, although with patchy success.
Classes of malls
in Buenos Aires.
In many cases, regional and super-regional malls exist as parts of large superstructures which often also include office space, residential space, amusement parks and so forth. This trend can be seen in the construction and design of many modern supermalls such as Cevahir Mall in Turkey. The
International Council of Shopping Centers' 1999 definitions International Council of Shopping Centers Shopping Center Definitions. Information Accurate as of 1999. were not restricted to shopping centers in any particular country, but later editions were made specific to the U.S. with a separate set for Europe.
Regional malls
A
regional mall is, per the
International Council of Shopping Centers, in the United States, a shopping mall which is designed to service a larger area than a conventional shopping mall. As such, it is typically larger with to gross leasable area with at least 2 anchors International Council of Shopping Centers Shopping Center Definitions for the U.S. Information accurate as of 2004. Retrieved Feb 20, 2007. and offers a wider selection of stores. Given their wider service area, these malls tend to have higher-end stores that need a larger area in order for their services to be profitable. Regional malls are also found as tourist attractions in vacation areas.
Super-regional malls
A
super-regional mall is, per the ICSC, in the U.S. a shopping mall with over of gross leasable area, and which serves as the dominant shopping venue for the region in which it located.
Outlet malls
An outlet mall (or outlet centre) is a type of shopping mall in which manufacturers sell their products directly to the public through their own stores. Other stores in outlet malls are operated by retailers selling returned goods and discontinued products, often at heavily reduced prices. Outlet stores were found as early as 1936, but the first multi-outlet mall,
Vanity Fair, located in
Reading, PA didn't open until 1974. Belz Enterprises opened the first enclosed factory outlet mall in 1979, in
Lakeland, TN, near
Memphis, TN . University of San Diego webpage Retrived June 1, 2007
Components
Food court
in
Arlington, Virginia.A shopping mall food court consists of shops stalls offering different cuisines. At a typical food court, meals are ordered at one of the shops then carried to a common dining area, which is normally a plaza contiguous with the counters of the multiple food vendors.Food court. (n.d.). The American Heritage® Dictionary of the English Language, Fourth Edition. Retrieved May 22, 2007, from Answers.com Web site: http://www.answers.com/topic/food-court
Department stores
When the shopping mall format was developed by
Victor Gruen in the mid-1950s, signing larger department stores was necessary for the financial stability of the projects, and to draw retail traffic that would result in visits to the smaller stores in the mall as well. These larger stores are termed anchor store or draw tenant. Anchors generally have their rents heavily discounted, and may even receive cash inducements from the mall to remain open. In physical configuration, anchor stores are normally located as far from each other as possible to maximize the amount of traffic from one anchor to another.
Dead malls and new trends
In the U.S, as more modern facilities are built, many early malls have become largely abandoned, due to decreased traffic and tenancy. These "dead malls" have failed to attract new business and often sit unused for many years until restored or demolished. Interesting examples of
architecture and urban design, these structures often attract people who explore and photograph them. This phenomenon of dead and dying malls is examined in detail by the website
Deadmalls.com, which hosts many such photographs, as well as historical accounts. Until the mid-1990s, the trend was to build enclosed malls and to renovate older outdoor malls into enclosed ones. Such malls had advantages such as temperature control. Since then, the trend has turned and it is once again fashionable to build open-air malls. Some enclosed malls have been opened up, such as the Sherman Oaks Galleria. In addition, some malls, when replacing an empty anchor location, have replaced the former anchor store building with the more modern outdoor design, leaving the remainder of the indoor mall intact, such as the Del Amo Fashion Center in
Torrance, California.
, near
Bristol, England. Escalators connect the upper and lower levels.
In parts of
Canada, it is now rare for new shopping malls to be built, as outdoor outlet malls or
big box shopping areas known as power centres are now favored, although the traditional enclosed shopping mall is still in demand by those seeking weather-protected, all-under-one-roof shopping. In addition the enclosed interconnections between downtown multi story shopping malls continue to grow in the
Underground city, Montreal of Montreal (32 kilometres of passageway), the
PATH (Toronto) system of
Toronto (27 km of passageway) and the +15 system of
Calgary (16 km of overhead passageway).
Shopping property management firms
A shopping property management firms is a company that specializes in owning and managing shopping malls. Most shopping property management firms own at least 20 malls, often specializing in one area. Some shopping property management firms use a similar naming scheme for most of their malls, for example
Mills Corporation puts "Mills" in most of their mall names.
Legal issues
One controversial aspect of malls has been their effective displacement of traditional main streets. Many consumers prefer malls, with their spacious parking garages, entertaining environments, and private
security guards, over downtown, which often suffers from limited parking, poor maintenance, and limited
police coverage.
In response, a few jurisdictions, notably
California, have expanded the right of freedom of speech to ensure that speakers will be able to reach consumers who prefer to shop within the boundaries of privately owned malls.Judd, Dennis R. (1995) "The Rise of the New Walled Cities" in Liggett, Helen and Perr, David C. (eds.), Spatial Practices, Sage, Thousand Oaks, pp. 144-168. See
Pruneyard Shopping Center.
See also
Types of shopping facilities
Planning concepts
References
- Hardwick, M. Jeffrey. Gruen biography2004. Mall Maker: Victor Gruen, Architect of an American Dream. University of Pennsylvania Press (ISBN 0-8122-3762-5) .
- Ngo-Viet, Nam Son. 2002. The Integration of the Suburban Shopping Center with its Surroundings: Redmond Town Center. Seattle: University of Washington.
External links
- Academic Shopping Mall studies site
- History of the Shopping Mall
- International Council of Shopping Centers (ICSC)
- Photography project on the largest American shopping malls
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